Why do you need my demographic information?

Demographic information helps organisations understand the experiences of different groups of people.

Here are some examples:

• Age
• Gender
• Ethnicity

They're used to make sure important insights are not missed and to ensure organisations provide an environment that supports everyone.

For example, consider the question:

Honesty and directness are valued in our organisation

The average score across the survey might show that 65% of participants agree with this statement. But if you analyse the results by gender, it might change. It could reveal that males have an average score of 75%, whereas other genders (like female or prefer not to say) have an average score of around 41%.