What is a Benchmark Report?
A Benchmark Report helps bring more context to your survey results.
It shows you the average score across similar organisations for a specific question. This means you can compare your survey results and check if your scores are higher or lower than the average.
If you're leading the way, that might be something to celebrate! If you're tracking below, there might be a gap you need to close.
Benchmark reporting is available for specific AskYourTeam Agree-Disagree questions only. It is not available for custom questions (questions you create yourself) or other question types.
Add benchmark questions to your survey
If you want to use the Benchmark Report for an upcoming survey, make sure to use AskYourTeam Agree-Disagree questions. Just look for the graph icon when selecting questions for your survey.
The graph icon shows that:
the question is benchmark compatible, and
there is sector benchmark data available for you to compare your results to.
Navigate to your Benchmark Report
Your Benchmark Report is located in your survey's report section.
To find it:
Select Surveys from the left-hand menu.
Find the survey you need.
Check it's status is Active or Closed (otherwise no data will be available yet).
Select the title of the survey. This will take you to the reports section for that survey.
Select the Benchmarks tab.
We update our benchmarks every month, so you can compare your survey with the most up-to-date data. If your survey is active and running longer than a month, you might see small changes in the benchmark score during this time.
When the survey closes, the benchmark data will be fixed and will no longer change.
Can't see your Benchmark tab?
Benchmark reports are an AskYourTeam account upgrade. If you'd like to upgrade your account to access this report, please contact us at firstname.lastname@example.org.
Please note, this upgrade is only available if we have enough benchmark data to match your organisation's profile. For example, your sector or organisation size. It we don't have enough data to provide you an effective comparison, we will not recommend the Benchmark upgrade.
The good news is that our benchmark data is updated monthly. So if you're not eligible right now, you might be later on.
Understanding your Benchmark Report
When you select the Benchmark tab you'll see see a report comparing your survey results to your sector benchmark. For example, if you are a private sector organisation, your report will only show benchmark data collected from private sector organisations.
There are two summary graphs at the top.
Participation: The pie chart compares your survey's participation rate to the sector benchmark. Participation rate is based on the number of participants who complete the survey.
Validated Average and Overall Benchmark: The Validated Average is your survey's score. It is calculated by averaging the scores across all AskYourTeam Agree-Disagree questions in your survey. The Overall Benchmark shows the average score for the same questions, across all previous surveys run by other organisations in your sector.
The summary section is followed by a list of all benchmark questions in your survey. This lets you check if there is a particular question where you've scored above or below the sector benchmark.
How is the difference between scores calculated?
There is a Diff column next to each question in your benchmark report. This is an abbreviation for 'difference'. It shows the difference between your survey's score and the benchmark score for that question. We calculate it by subtracting your survey's score from the benchmark.
The score in the Diff column will be red, green or grey.
Here is what those colours mean:
Grey: The difference between the two results is not statistically significant.
Green: The difference is positive and statistically significant. A positive result means you've performed above the benchmark.
Red: The difference is negative and statistically significant. A negative result means you've performed below the benchmark.
What is 'statistically significant'?
When we compare your survey to the benchmark, we look at:
the difference between those two averages, and
how responses vary within the group of organisations within the benchmark.
Statistical significance refers to how confident we are that the difference in averages is not a fluke. We want to know, if you ran your survey again, would you get a similar difference? We use a T-Test and a probability value of 0.05 or 95% to help us determine this.
If the difference is displayed in green or red, it means we are at least 95% certain the difference is valid and significant. (So if you ran your survey 100 times you would get a similar difference at least 95 times out of 100.)
If the difference is displayed in grey, there is not a significant difference. It is likely that the small difference between the two was by chance.
Applying benchmark filters
If you've upgraded to the Advanced Benchmarks Report, you'll be able to compare your results to other benchmarks like industry and organisation size, as well as sector. This can be done by applying filters.
To apply benchmark filters:
Select Apply filters.
Choose which benchmark options you'd like to compare your survey results to.
Select See results and you'll be taken back to your benchmark report.
The data you see will reflect the filters you've applied. For example, if you've applied the filters Sector: Private, Organisation Size: 50-99, benchmark data from private sector organisations with 50-99 employees will be displayed.
You can also apply demographic filters to the benchmark report. For example, you can apply the demographic filter Department: Finance to your survey results and compare them with the benchmark.
Benchmarks and performance targets
Benchmarks can be a useful way to compare your performance to a group of related organisations so you have more context of your results. We provide benchmarks for this purpose, but we do recommend caution when using them.
This is because no two organisations are the same.
Every company has a unique culture, perspective and challenges. If a group of organisations (the benchmark) scores high and low in certain areas, don't assume that your organisation should score high or low in that area.
For this reason, we recommend you don't use benchmarks to set performance targets. It is better to set your own goals and strive to achieve these.