Leadership Effectiveness 360: Communication Examples

Survey communications play a significant role in helping the 360 process run smoothly. They help instruct participants on what to do and what to expect, helping them feel more confident and comfortable in taking part. They can also boost participation rates.

You'll get access to a series of communications when you create your survey, like email invitations and reminders. But you should also consider what pre-survey communications may be helpful too – you don't want a survey invitation to arrive in someone's inbox out of the blue!

We've included examples of communications you can use for your Leadership Effectiveness 360 survey, including a suggested pre-survey communication to participants selected for a feedback group.

Pre-survey email to feedback group

Use this to notify participants in the feedback group(s) that they've been selected to take part in a survey. This pre-survey email is sent by you (the organisation) directly to the participants in the feedback group(s).

Pre-survey email example:

Subject line:
You’ve been selected to provide feedback on [LEADER_NAME]

Email:

Hi [NAME],

As part of our focus on developing great leaders, [LEADER_NAME] will be participating in a Leadership Effectiveness 360 feedback survey.

You've been selected to provide feedback on [LEADER_NAME], so you'll receive an invitation to take their survey next week. This invitation will come from AskYourTeam (our survey partner).

[LEADER_NAME] values your honest feedback as part of this process. Your feedback is confidential and is combined with other participants' feedback, so your responses can't be identified.

When answering questions, please describe your experiences with [LEADER_NAME]. When it says 'team', that could refer to whichever team best relates to you and your relationship with [LEADER_NAME], e.g. Leadership team, Project team, etc. Here are some more tips on how to provide useful feedback.

If you have any questions about the survey or the process, please let me know.

Thanks,

[SURVEY_ADMINISTRATOR_NAME]

Invitation and reminder for feedback group(s)

These emails are for the feedback group and contain the link to take the leader's survey. They are sent through the AskYourTeam system.

Invitation example:

Subject line:

Leadership Effectiveness 360 survey for [LEADER_NAME]

Email:

Hi [USER_NAME],

[ORGANISATION_NAME] runs a leadership development programme to help our leaders maximise their strengths and enhance their skills. [LEADER_NAME] is participating in this programme and would like your feedback on how they're doing.

You can provide feedback by completing a short survey. Your responses are confidential and they're grouped with feedback from other participants to protect your identity.

Select the link in this email to get started.

If you have any questions about this survey, please email [insert email address].

Thanks,

[ORGANISATION_NAME] Senior Leadership Team

Reminder example:

Subject line:

[LEADER_NAME]'s Leadership Effectiveness 360 survey

Email:

Hi [USER_NAME],

Please take a moment to complete [LEADER_NAME]'s leadership survey. Your feedback will help them identify their strengths and any opportunities for development.

You can provide feedback by completing a short survey. Your responses are confidential and they're grouped with feedback from other participants to protect your identity.

Select the link in this email to get started.

If you have any questions about this survey, please email [insert email address].

Thanks,

[ORGANISATION_NAME] Senior Leadership Team

Invitation and reminder for leaders

These emails are for the leader and contain a link to their self-assessment survey. They are sent through the AskYourTeam system.

Invitation example:

Subject line:

Leadership Effectiveness 360 self-assessment survey

Email:

Hi [LEADER_NAME],

This email contains a link to your self-assessment survey. It’s an important part of the Leadership Effectiveness 360-survey process, providing an opportunity for you to reflect on your experiences as a leader and how you feel you’re performing.

Remember, this process is designed to support you where you are on your journey, and to help you identify your strengths and opportunities for development. It is not a performance measure.

If you have any questions about this survey, please email [insert email address].

Thanks,

[ORGANISATION_NAME]

Reminder example:

Subject line:

Reminder: Leadership Effectiveness 360 self-assessment survey

Email:

Hi [LEADER_NAME],

Please take a moment to complete your leadership self-assessment survey. It’s an important part of the 360 process, providing an opportunity for you to reflect on your experiences as a leader and how you feel you’re performing.

Select the link in this email to get started.

If you have any questions about this survey, please email [insert email address].

Thanks,

[ORGANISATION_NAME]

Survey 'Welcome' page

This is the page the participants will see before they start the survey.

Welcome example for leaders:

Welcome to your Leadership Effectiveness 360 Self-Assessment Survey

Your self-assessment survey is an important part of the 360 process. It's an opportunity for you to reflect on your experiences as a leader and how you feel you’re performing.

Designed to help identify your strengths and opportunities for development, results from this survey can show you where you are on your leadership journey. It is not a performance measure.

If you have any questions about this survey, please email [insert email address].

Thanks,
[ORGANISATION_NAME]

Welcome example for feedback group:

Welcome to [LEADER_NAME]’s Leadership Effectiveness 360 survey

Thank you for taking part in [LEADER_NAME]’s leadership survey.

You’ll be asked a series of questions about your experiences with [LEADER_NAME]. These questions will help them identify their strengths as well as any opportunities for development.

For questions where you can write an answer, try to include examples and enough context so the leader understands your feedback. Here are a few tips for providing useful feedback.

Your responses are confidential and they're grouped with feedback from other participants to protect your identity.

If you have any questions about this survey, please email [insert email address].

Thanks,

Survey 'Thank you' page

This is the page the participants when they submit their survey.

Thank you example for leaders

Thank you for completing your self-assessment!

Your results will be shared with you after the survey closes.

Thank you example for feedback group

Thank you for completing the survey!

We appreciate you taking the time to support [LEADER_NAME]’s leadership development.

Passcode message

A passcode participant is someone who doesn't have an email or mobile number to access the survey. Instead, they'll be given a 12-digit token by the survey administrator and log in to AskYourTeam to take the suvrey.

Passcode example for leaders

Passcode example for feedback group

[LEADER_NAME] is participating in a Leadership Effectiveness 360 survey and would like your feedback on how they’re doing. Your feedback will help them identify their strengths as a leader and any opportunities for development.

Your answers are confidential and they’re grouped with responses from other participants to protect your identity.

Please use the following instructions to access the survey:

[these are provided by the AskYourTeam system]