Step 4: Demographics

This is the fourth step in the survey create process. It lets you select demographics to include in your survey.

When your survey has closed, you can use these demographics as report filters to analyse the data. For example, to explore if there were trends for specific groups of people like a team or department.

To include demographics in your survey:

1. Select the circle to the left of the demographic category.

2. Choose whether the demographic is invisible by selecting the word Invisible next to the eye icon.

   
   Invisible: Use this option if the demographic category is in your participant library and your participant library is up to date. If you select this option it means participants will not see this demographic question when taking the survey.
   
   Self Select: This will show the demographic to the participant when taking the survey.  They will need to select their answer from the available demographic options.

Each demographic category you select will appear in the participant table in Step 5.

Are you using the Level demographic?

The Level demographic works slightly differently. It is an invisible demographic that gives you access to the Alignment Report.

This report will only appear if one or more executives:

• are identified in your organisational structure

• are added to the survey, and

• complete the survey.